PRUForce@Pulse launch video
Initiating change is one thing, but making that change adaptable takes professionalism and innovation.
The launch video of the campaign was one of four videos we were commissioned to produce to help Prudential Singapore with the transition of their old customer relationship management (CRM) system to the new and improved PRUForce@Pulse.
The launch video of the campaign was one of four videos we were commissioned to produce to help Prudential Singapore with the transition of their old customer relationship management (CRM) system to the new and improved PRUForce@Pulse.
Still frames:
The videos were made available for all Prudential Financial Consultants, and garnered 1,500 views within the first month of its launch. It clocked in 2,000 minutes of watch time among 500 unique visitors, which signifies repeated viewings.
Process:
We tried different techniques, from deformers to cloth simulation and rigging dynamics to create the animation.
Client: Prudential Singapore
Account Director: Michelle Cheong
Account Director: Michelle Cheong
Project Manager: Gisele Suroto
Creative Direction, Scriptwriting: Artur Akhmetzyanov
Art direction, Motion design: Ruslan Sergeev
Thanks for watching!
